Rebranding is always a risk, but Musk’s X move has blowtorched Twitter
Maybe Elon Musk is writing a script for a movie called ‘How To Make $44 Billion Disappear’. And in the... The post Rebranding is always a risk, but Musk’s X move has blowtorched Twitter appeared first...
View ArticleWhy small businesses should be wary of going full Barbiecore with their branding
Businesses need to consider the risk they face by infringing on Mattel’s intellectual property rights over Barbie. The post Why small businesses should be wary of going full Barbiecore with their...
View ArticleGelato Messina hands out Matildas-inspired scoops as World Cup heroism...
Australia may have avoided an extra public holiday at the conclusion of the 2023 Women's World Cup, but Gelato Messina offering free scoops in honour of the Matildas shows there's still much for...
View ArticleHow brand partnerships can fuel exponential growth for your business
Partnerships keep brands up to speed with changing consumer trends and a way for brands to combine their expertise to boost innovation. The post How brand partnerships can fuel exponential growth for...
View ArticleIf you want to grow your brand, the experience is the x-factor
Brands often fall into the ‘Purpose Void’, a place where an ever more informed and enquiring public relegates organisations which fail to practise what they preach. The post If you want to grow your...
View ArticleUnderneath Sam Bankman-Fried’s wild hair is a well-groomed tale of how a...
Sam Bankman-Fried, the enigmatic, eccentric and empathy-challenged steward of crypto exchange FTX and sister fund Alameda Research is currently on trial for securities fraud. The post Underneath Sam...
View Article‘Unheroic’ Taylor Swift shows the work is the reward
Accepting her Grammy and becoming the first person to win Album of the Year four times, Taylor Swift's speech was a love letter to the unheroic work it takes to succeed. The post ‘Unheroic’ Taylor...
View ArticleA strong local identity is heaps good for business. Just ask South Australia
This column is about how a plucky local iced coffee beat the biggest beverage brand in the world. We’ll come... The post A strong local identity is heaps good for business. Just ask South Australia...
View ArticleWhy QR codes are no match for the humble business card
Unlike an email address scribbled on a Post-It note, a well-designed business card can convey a personal brand. And the mere act of handing over a card can build a bridge, ensuring that a meeting...
View ArticleSam Bankman-Fried, Elon Musk and how one person’s actions can erode a brand
The actions of Sam Bankman-Fried and Elon Musk and the subsequent fallout illustrate how people's words can both command and corrode attention. The post Sam Bankman-Fried, Elon Musk and how one...
View ArticleHow your business’ ‘warmth score’ can help with customer complaints
In a new study, every percentage-point increase in brand warmth was linked to a 4% increase in the proportion of feedback reports. The post How your business’ ‘warmth score’ can help with customer...
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